Feature: Ogilvy's World's Greatest Salesperson

Are You The Yoda of Metaphoric Story Telling?

Author: Don Martelli
Published: April 26, 2010 at 5:05 pm

Nothing puts an idea into perspective better than a metaphor and sometimes, that metaphor can seal the deal. If you're going to be the world's greatest salesperson, you better come with your metaphor A-Game.

Check out this video from OgilvyOne's contest that's looking to discover the Yoda of metaphoric story telling. If you think you have the metaphoric story telling skill down pat, then head over to the contest page and find out how to enter. All you have to do to win is sell a brick. Contest ends on May 16th.

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About this article

Article Author: Don Martelli

Known on the social web as “BigGuyD,” Don Martelli is just a dad, moonlighting as a digital marketer, photog and civilian journalist. He's the executive editor for Technorati. Connect with him at www.donmartelli.com.

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