How to Choose the Right Keywords for Your Business - Page 2
3) Test the words your ideal customer uses. Now that you know what your customers say to express their needs, see if there is enough search volume for these phrases. Search "google external keyword tool" for a free method of checking the search volume for these phrases. You can also use Wordtracker (not sure if it is free) or an inexpensive software called Market Samurai. It's what I use and it serves me well. When you select your tool, determine how many searches is enough for your business to prosper from.
4) Wordsmith the phrases that you select. You may have thought "Real Estate Denver CO" was a great keyword phrase because it has a specific location included in it, but other real estate agents have also done the same thing. Instead, get even more specific (and creative). People searching real estate online may be in the market to buy a home. Why not compete for the search term "buying a home in Denver?" (You may be surprised.)
5) Use your smarts. Your final step is to analyze the key words/phrases that you've creatively crafted. Analyze and assess the relevancy of the phrases. Do they represent the language and communication of the community that represents your ideal client? If you were a good business person and listened to your ideal client speak emotionally about what they need, would you hear them say the keywords that you selected? If not, it's time to go back to being creative and come up with new ones.
Going through this process will help you select the right keyword for your business — ones that reflect the needs of your ideal clients. Also, ones that provide the comfort that your clients are seeking, which means sales for you!
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