Motivated Salesforce a Key to Success - Page 2
Few people who sell well have undergone formal training, instead learning and growing "on the job". They are hungry, and constantly seek new ways to achieve success. So I encourage you to offer them the opportunity to build their own pitch, but consider putting in place some training options that make it more comfortable and easier for them to sell, because they own it.
Listen to them.
Sales professionals face off with customers everyday. They are the people at the front of your business. They are the people that you should ask first when considering ideas for a new product or service stream, well before you start designing it.
Too often businesses think they know better than the person facing the customer, and push products that they think will fit a market down to a sales person without consultation. The thing they forget is that their sales person has the most valuable insight available into your customer's values and behavior — if you can't ask the customer directly, consider asking your team member's advice on marketing, promotion and product positioning. After all, they talk to the customers every day.
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