Three Personality Types that Help Drive Business

Author: Rebecca Wilson
Published: March 16, 2010 at 9:18 am
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Is your business made up of minders, finders or grinders? And what is the ratio of each? In today’s fast moving economy it is critical to have and appreciate all three personality types, especially in a professional services business.

The theory having finder, minder and grinder personality types as part of your team is not a new one, but a pertinent one when looking at how to operate and grow effectively.

Your finders are the people who lead the business development for your firm, bringing in new business, forging new relationships and up-selling existing customers in a dynamic way to generate revenue and “feed” your business.

Your minders are your overseers. These are the people that make the ship run smoothly, managing delivery of outcomes, ensuring things get done. These are your operations people, supervisors and managers.

Your grinders are the ones who get the work done. These people are the cogs of a business, turning out outcomes and providing services.

Each role is absolutely critical to the success of a company and they all think that they are the most important. Without finders you would have no new business coming in the door, and no new projects for your team to work on. Without minders you would miss your deadlines and fail to monitor and achieve your profitability and success. And without grinders, nothing real would ever get delivered to your clients.

There is one rare type of professional to look out for in a services business however. They are they type that can carry all three roles and flip between them as required, with ease. If you find one of these, be sure value it for the quality jewel that it is.

 
 

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Article Author: Rebecca Wilson

With over 15 years of intensive marketing, public relations, business development and management experience Rebecca provides consulting, mentoring and advisory services to small, medium and large businesses. …

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