Blogging to Drive Business
As a media blogger, I receive a number of book review requests. It is quite endearing to receive emails from publicists writing if I would like a freshly printed copy. Of course am happy to receive a copy. I love to read and learn more about how others are using social media . Obviously, the risk and reward pendulum is something to consider before asking a blogger or media personality to review your work. You never know when a recipient will love it or hate it.
Blogging To Drive Business by Eric Butow & Rebecca Bollwitt is a thumbs up in my world for these reasons:
1) It gives you the ABCs of blogging in a step-by-step easy to read concise and comprehensive format. Immediately right after the introduction the authors dive into the importance of blogs and its uses from promoting products and services, reaching people, pushing content, how to get people to read your blog, crowdsourcing and more. With proper implementation and resources to support the delivery process blogs can be a truly effective communication, marketing and people gathering tool. As websites are the epicenter of your brand's existence - blogs are the epicenter of your communication strategy.
2) Peppered with examples, case studies and visuals. The authors made sure that each chapter is supported with examples. A ton of them! From successful blogs and varying applications to a variety of platforms and plug-in tools to choose from.
3) To have a successful blog, there are rules and methods to follow. Rule #1 Listen to your audience. Rule #2 Create a platform for two-way discussion — this is not all about you. Rule #3 Listening by sharing. Visual media is a great way to spark a conversation. Rule #4 Create tools for your audience to communicate with each other and you. Measure the the energy level of your readers' engagement, experiment and make corrections along the way.
Blogging To Drive Business is a definite read for those who are considering to use blogging as party of their business communication strategy. As a social media and digital branding expert, I use this book to help educate my clients. Specially the small to medium business owners. Recently, it helped me close recent new business. :-)
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