Good Marketing and Stellar Customer Service Key to Small Biz Success - Page 2
Make It Easy for the Customer
Someone who showed interest once might still be a potential buyer in the future. Handing over a business card leaves all the work up to the customer to keep in contact! Be proactive by asking, “Would you mind if I added you to our mailing list?” On your Web site, ask in pop-in windows or offer freebies online in exchange for e-mail addresses to build up your database. Permission e-mail marketing is a great way to follow up with your potential customers and keep your name in front of them. This is better than general advertising because you are speaking to a captivated audience — your subscribers are already interested in you.
Simplify and Show Some Personality
Design your Web site to be user-friendly by making information effortless to find and writing it in a way that’s easy to understand. A bit of humour and warmth will always differentiate you from the others, especially the big corporate brands. Add charm from the verbiage of your Web site to the language of your sales team and it’ll make a difference. You’ll come across as being friendly, sincere and human among the millions of complicated, faceless Web sites that are out there.
Follow Technorati