Mel Gibson, Fox, and DirecTV Test-Drive New Movie Distribution Model
Last week I went to the movies for the first time in a long time. I purchased one adult ticket, and the cost blew me away. Thirteen dollars and fifty cents for a movie ticket! Don't even get me started on the concessions.
It has become way too easy to spend close to $50 on a night at the movies, which is absolutely ridiculous. The only differences between watching a movie in a theater and watching a movie at home are the size of the screen, the surround sound, and the 10 rowdy teenagers spewing inappropriate comments the entire movie. I don't know about you, but I'd much rather spend my $50 on renting 3 good videos on demand, ordering a pizza, drinking a few beers, and enjoying the movies in the peace and quiet of my own home.
It seems Mel Gibson, Fox, and DirecTV are willing to bet most people would agree with my sentiments. According to Deadline.com, Mel Gibson is planning to release his newest action film, "Get the Gringo" directly to DirecTV's video on demand (VOD) feature, and bypass the theaters completely.
Get The Gringo is an R-rated action film directed by Adrian Grunberg featuring actions, shady humor, and plenty of violence. It documents an American’s experience in a Mexican prison where he is guided through tough prison life by a 10 year-old boy.
According to the article by Deadline.com, Mel Gibson and his production company were excited about the opportunity to test a new distribution model for home entertainment and film. Thanks to sophisticated VOD technology available to the average household, both parties are curious to experiment with straight to VOD releases. They chose DirecTV because of their 20 million subscribers and the fact that they are a “marketing powerhouse and one of the most innovative VOD distributors.”
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