Beyonce, Jay-Z Marriage Ignored? Racism Wasn't The Issue, Simply No One Cared - Page 2
As another tabloid source says: "We have a saying, 'Only Oprah.' Oprah is the only black celebrity big enough to put on our cover."
But Us Weekly editor in chief Janice Min tells me: "Janet Jackson has been on our cover twice, for two of our best-selling issues we've ever had."
Min is also the only non-Caucasian to helm a top celebrity magazine. She acknowledges there is a perception in her industry that black stars don't sell covers, but adds: "Typically, you will hear that discussion among a group of all-white editors."
Well, unless celebrity magazine editors represent an entirely different demographic than mainstream America, this sounds like a tempest in a teapot. Real racism exists, there is no doubt, and it is UGLY and reprehensible, but when you get to the level of celebritydom of Jay-Z and Beyonce, it's just not applicable.
Admittedly, what may have been a factor in the lack of value for putting Jay-Z and Beyonce's wedding on magazine covers, may have more to do with the celeb magazine consumer demographics as a whole. Flyover country (middle-America) who make up the majority of celeb magazine's market share, are not your average listeners of rap or even R&B, which is the music Jay-Z and Beyonce predominately make. Especially Jay-Z, white kids may be buying this music, but they don't much care about who Jay-Z does or doesn't marry. Again, no one who buys celeb magazines care much about this "non" story.
And again, it's not like they invited the media. They made several efforts to keep the media out.
When mainstream media starts making racist accusations where they don't exist, it takes away from the real dangers of racism, which directly effect the poorest segments of society, not the rich A-Listers. When you boil it down, it just wasn't breaking news - merely a foregone conclusion minus the pretty pictures.
Follow Technorati