Blago Shampoo...It's Bleepin' Golden! - Page 2
The shampoo is fortified with panthenol, keratin and silk proteins to "protect and strengthen the hair while adding body and natural luster." The product is also enriched with vitamin E, and contains extracts of green tea, rosemary, comfrey and orchid for their anti-oxidant and stimulating properties, according to the Web site for the product.
There is also a conditioner that goes with the shampoo, reports CBS station WBBM-TV in Chicago.
"These products are blended into a beautiful golden hue," the Web site says. "THEY ARE TRULY 'BLEEP'N GOLDEN.'"
Creator Dennis Fath of Elk Grove Village-based Delta Laboratories Inc. said he thought up the product after waking up in the woke up in the middle of the night.
He remembered Blagojevich's "Late Show" appearance where he asked Blagojevich, "Do you use shampoo and conditioner?" and a skit on Jay Leno's "Tonight Show" that similarly poked fun at Blagojevich's sculpted hair.
"I literally woke up in the middle of the night with an idea," Fath said.
Currently, the products are only available online, but that may change, Fath said.
"We are in the process of trying to contact retailers to see if we can generate some interest there," Fath said. "It's a little bit of a hard product to market because there's so much humor in the label that people are asking, 'Is it a legitimate product?'"
But Fath said the product has generated interest both from people who want to buy the products as a joke and others who actually want a shampoo to add more volume to their hair.
Blago Volumizing Shampoo and Conditioner have been on the market since May 1, and have received a spike in orders this week after a "before and after" segment with the shampoo on CNN, Fath said.
There have been 150 to 200 orders since the CNN report, he said.
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