Celebrity Fragrances... Are People Getting Embarrassed To Wear Them?
The economy today has had an effect on retail sales across the board. Even celebrity fragrances have been hit with tough times. Oh the inhumanity! *snicker*
Just two years ago, Forbes reported that according to Euromonitor International, (a Chicago-based market research firm) sales totaled $353.6 million for the top seven celeb fragrances. Geez! No wonder why so many stars have their own scents.
This year however, overall sales are down 10%. Yep, the celebrity fragrance market is just not as hot as it used to be. Perhaps people just can't afford it. Or maybe people are wising up to the fact that celebrity fragrances are just plain silly and embarrassing to wear? Could that be the culprit?
The celebrity fragrance market unlike other fragrances are way more fickle. If a celeb was caught in a scandal and their career turned lukewarm in the public eye, it can put a big damper on the popularity of the scent. Because that's just how silly people are. Ridiculous but true.
So which celeb's scents are currently top sellers?
Well, P Diddy, or Sean Puffy Combs, or Sean John, or Sean Combs, or just plain Diddy (wish he would make up his freakin' mind) had a best seller with Unforgivable that brought in brought a whopping $74.9 million in the past. And Britney's scents are still selling VERY well and defying all odds even with the recent slump of other celebs fragrances. Maybe Diddy's and Britney's stuff just smells better?
The NY Daily News reported:
Fragrance peddler Parlux France relies heavily on its celebrity branded scents and has taken a hit for it. The company produces Queen Latifah’s Queen, Jessica Simpson’s Fancy and Fancy Love, Andy Roddick's Andy Roddick and all of Paris Hilton's many fragrances (Paris Hilton, Paris Hilton for Men, Heir, Heiress, Just Me, Can Can, Fairy Dust and Siren).The company lost $4.3 million last year and $2.5 in the second quarter of this year alone.
While the prestige fragrance market as a whole is down 10% from last year, Britney Spears is one celeb who appears to be bucking the odds.Sales of her fragrances - Fantasy Britney Spears, Britney Spears Believe, Curious Britney Spears and Curious in Control Britney Spears - rose 13% in the June quarter. Elizabeth Arden, the company behind the ageing pop tart's perfumes, just brought out Circus Fantasy, named after her latest tour and album. Then again, she’s global.
“More than half of the sales of Britney brands were sold of outside of North America,” said an Arden company spokesman.
Also doing well are classics like Chanel's Coco, Mademoiselle and No. 5 and Dolce and Gabbana's Light Blue. But it remains to be seen how Forever Mariah Carey, Derek Jeter Driven Black or Sara Jessica Parker's Lovely will fare in recessionary times.
So even if the scent is sold globally and has a huge advantage over others, it still seems more important if the star selling the perfume is currently a hot commodity. Perhaps Paris Hilton's perfumes have taken a nose dive due to her failing popularity. I think people are just sick to death of her. I know I am. Continued on the next page
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