What Were Beyoncé And Mama Knowles Thinking?
When I saw these ads I first was speechless...but don't worry, I'll have enough of my voice back to rail about this on BTR Today later on.
Yes, these are ads for the House of Deréon, a clothing line created by singer Beyoncé and her mama, Tina Knowles. According to Wikipedia:
House of Deréon is a prêt-à -porter fashion line introduced by singer Beyoncé Knowles and her mother/stylist Tina Knowles. The style and concept is inspired by three generations of women in their family, with the name "Deréon" paying tribute to Beyoncé's grandmother, Agnèz Deréon.Expanding the brand, Jay Z and her sister Solange Knowles launched the junior line Deréon that is geared towards younger consumers and is more reasonably priced. The tag line for Deréon is "Where the sidewalk and catwalk meet". [...]
It is reported that Beyoncé has an active role in the House of Deréon's design department, approving and discussing fashion designs and ideas.
First of all, what is it with all the stinkin' acute accent marks? I don't like to drag out Character Map every time I try to type up an article.
I like what Pop Gumbo had to say:
Tina, we understand that you had to pimp out your daughter at a young age in order to make her a star and bring money into the home. Without that sacrifice, “bootylicious†might never have made it into the American vernacular. So for that we are truly grateful, but this boo, is a disgrace. These little girls look like whores. Why all the lipstick?What is the next ad going to look like? Babies wearing gold metallic bikinis while five-year old boys throw Monopoly money on them.
These ads creep me out...but more importantly, they make me sick. The top photo is the worst offender; the bottom one is just dumb in a too-much-makeup-on-a-little-kid way. It's bad enough that we have teenagers walking around dressed like they're looking for their pimp, but little girls? I'm no prude, and I don't believe little girls should always be in ruffly dresses and hair bows, but come on...high heels on preschoolers? They're probably a grown-up pair, but still...what are these people thinking? Who would buy such trash for their child? Why would advertisers want to show children in full makeup and hairdos, looking like adults? What's with all the lipstick and "come hither" looks? Continued on the next page
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