Feature: The Ballot: 2010 Election

Democratic Strategy in Motion for November

Author: Scott Gulbransen
Published: July 13, 2010 at 7:16 am
Share

If you’re one of the few Americans who still watch the Sunday news programs, you would have seen yesterday the first salvo in the Obama Administration’s bid for a second term in 2012.

In an appearance on NBC’s “Meet the Press,” President Obama’s chief spokesperson Robert Gibbs confirmed what most inside the beltway – and Middle America – already knew: the Democrats could lose the House in the mid-term elections this November.

Because it has almost become an accepted, albeit overconfident, prediction of November’s election, this might not seem like a big deal. But upon closer examination, you are seeing the Democrats strategy to win in 2012 rolled out now.

How?

It’s easy: by admitting the party will almost certainly lose the House in November, Obama and his advisers are quickly moving to a strategy that worked well for Bill Clinton in 1993. Like Clinton, who was also facing a rough economy and declining poll numbers, by losing the House, Obama will now have a convenient scapegoat should the economy continue to languish. With the Republicans in power, most likely fighting Obama on every piece of key legislation he puts forward, the President could easily position the new Republican majority as obstructionists.

“I think there’s no doubt that enough seats are in play…”, Gibbs said on the Sunday broadcast.

Nothing a Presidential spokesperson says is off-the-cuff. This was a strategic communication reaffirming what probably will come to pass. But you have to give credit to the struggling White House for jumping out in front and starting to plan for that eventuality.

Continued on the next page
 
 

About this article

Profile image for sdgully

Article Author: Scott Gulbransen

Scott Gulbransen is the Director of Social Media at tax giant H&R Block and is an avid blogger. He is the co-founder and a contributor at EveryOtherThursday.com and and also writes about social media, business and public relations at ScottGulbransen.com. …

Scott Gulbransen's author pageAuthor's Blog

Article Tags

Share: Bookmark and Share

Add your comment, speak your mind

Personal attacks are NOT allowed
Please read our comment policy