Google Launches Mobile Ad Blog
When Google snatched up AdMob, you knew it was a matter of time before the company starting making some news in the mobile ad space. Since then, they've created the Google Mobile Ads team and are ready to start helping brands infiltrate our mobile lives with geo targeted ads.
Today, Google announced the launch of the Google Mobile Ads blog:
From the inaugural post:
It’s an invigorating time to be at Google and in mobile advertising. Right before our eyes the audience is shifting beyond desktop to mobile. Advertisers and publishers are developing personalized and interactive mobile experiences. Simply put mobile is no longer just an addendum to an online ad campaign and the Google Mobile Ads team has been instrumental in driving this shift.To translate, mobile ads are going to be big business and we [Google] can help you [brands] make a mess of our mobile lives. To put it another way, mobile ads will be commonplace, just like online and TV ads at some point. That's not a prediction; it's more of a future reality.
More from the post by Google Mobile Ad team member, Omar Hamoui:
As we begin to figure out how to put our products together, I want to say that I’m very proud of this combined Google Mobile Ads team. This is an extremely talented group of people. Together we brought the Internet developer model to mobile, fostered an environment where advertisers can take advantage of desktop user behavior while leveraging the unique opportunities of mobile, and pioneered innovative ad formats. And we can’t wait to apply our collective strengths in reach, relevancy and accountability to take the mobile industry further.The blog will be a place where the mobile community can learn about new developments from the Google Mobile Ads Team. And, if the blog is like any of the other Google blogs, you might want to pay attention to it. This specific blog will have a far-reaching impact, as mobile is a world most of us happen to live in.
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