RockYou Inks Deal with Facebook
RockYou, a creator of social games and advertising technology for social media applications, inked a five-year deal to make Facebook Credits the exclusive virtual currency in RockYou's social games and application.
The agreement further allows RockYou game users to purchase or earn Facebook Credits, and enables them to spend the credits on virtual goods. RockYou will receive 70 percent of the revenue from Facebook Credits, which is standard.
Separately, the companies worked together earlier this year on RockYou's advertiser-sponsored "Deal of the Day" program to reward people with Facebook Credits when they interact with in-game advertising. More than 1 million people completed the Deal of the Day with Facebook Credits in the first four days after it launched in April. To date, RockYou has issued over 5 million Credits in its popular "Zoo World" game alone, using both direct pay and advertiser sponsored solutions.
"Facebook is showing a long-term commitment to social gaming — and that's very exciting," Lisa Marino, chief revenue officer at RockYou, said in a release. "We look forward to continue working with Facebook and Facebook Credits. As users adopt Credits, there may be a great opportunity for us to increase revenue from both a virtual goods and advertising perspective."
"We've worked closely with RockYou on developing Facebook Credits for some time, and their input has been valuable in evolving the product," Deborah Liu, product marketing manager for Facebook Credits, said in a release. "Facebook is dedicated to providing value and helping developers succeed on Facebook Platform, and Facebook Credits is an important part of accomplishing this goal."
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