Snuggie Wants You to Be Their Ad Director

You remember the snuggie, right?

Well, on the heels of the Old Spice guy and other viral videos, the folks behind the Snuggie want YOU to direct their next commercial via a crowdsourcing campaign.

The rules are pretty simple: Allstar Products Group, the maker of Snuggie, is inviting people to enter the Snuggie Choice Film Awards via SnuggieFanClub.com.

Grab your flip camera and create your own tribute, parody, song etc. The video can't be any longer than three minutes and submit it to the website.

The contest ends on September 1 at midnight. Six finalists will be chosen by Snuggie fans and they will be flown to New York in October.

Awards include a $5,000 grand prize and $2,500 for second and third place, Snuggies and the chance to appear in future commercials.

About this article

Article Author: Don Martelli

Known on the social web as “BigGuyD,” Don Martelli is just a dad, moonlighting as a digital marketer, photog and civilian journalist. He's the executive editor for Technorati. Connect with him at www.donmartelli.com.

Don Martelli's author page — Author's Blog

Article Tags

blankets, snuggies, viral videos, youtube,

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