Untappd Tapping into Breweries

If you're a beer enthusiast and a social media geek, you're probably using Untappd, the mobile-based social network that allows users to “check in” to the beer they are enjoying, add the location of where they are enjoying it via Foursquare, upload photos, and share all the information with their network of friends.

Today, the network launched “brewery claiming”, which will give beer-making businesses a way to connect with communities across the globe. Once connected, breweries will be able to communicate directly with consumers, and gain far greater insight into customer preferences. Claiming a brewery is free, and can be set up at http://untappd.com/breweries.

Launched just over a year ago, Untappd has over 100,000 registered users, 150,000+ uploaded photos and over 4 million check-ins.

With claiming, breweries can officially claim their brands, a feature which is already in use by MillerCoors, The Boston Beer Company, Dogfish Head Craft Brewed Ales, Great Divide Brewing and Firestone Walker Brewing Company.

“We’ve seen phenomenal growth in the past year, and have really enjoyed watching how beer enthusiasts interact,” said Tim Mather, CEO of Untappd. “In the course of that growth, we’ve learned a valuable lesson – our users are passionate about the beers they drink, which means they don't just want to connect with each other, they want to connect with the brew masters and breweries. With brewery claiming, now they can. This benefits the breweries as well, as they now have a vehicle for connecting directly with passionate consumers, and gaining greater insight into their products.”

Any brewery can claim their page for free. Once they do, they will immediately enjoy the following features:

Brewery Insights – Real-time “check-ins” allow breweries to instantly understand which of its beers are most popular and where the most popular venues are, which will ultimately help breweries make smarter marketing and distribution decisions for all their beers.

About this article

Article Author: Don Martelli

Known on the social web as “BigGuyD,” Don Martelli is just a dad, moonlighting as a digital marketer, photog and civilian journalist. He's the executive editor for Technorati. Connect with him at www.donmartelli.com.

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Article Tags

beer, boston beer company, dogfish head, eds-pick, firestone walker brewing company, great divide brewing, millercoors, mobile, social networking, tim mather, untappd,

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