branding

Branding is a marketing term used to describe the benefits of linking a company, product or individual to intangible assets including a logo, color palette, name, and so on.

But branding is much more than a logo. It's a promise. It's a consistent and clear message and image that speak directly to consumers and creates customer expectations for the products, company or person associated with that brand. Building brand equity can deliver powerful results as companies like Coca-Cola, Playboy, and Apple demonstrate.

The three most important rules of developing a brand and creating brand value are: consistency, persistence and restraint. In other words, persistently communicate a consistent brand message and image in all marketing communications, but do so with restraint to ensure customer expectations are met and the brand promise is delivered every time.

by Susan Gunelius Are you a writer, passionate about this or any other topic? Join Blogcritics!

Original Technorati articles tagged “branding”

• in Music
  Branding in Music: Take Notes from Deadmau5
  Electronic Artist Beats Others Out in Branding
  by nugenmkg / on May 15, 2012
• in Social Media
  Promoted Tweets: A Goldmine for App Developers
  Promoted Tweets and Accounts on Mobile Apps
  by lisasepiphany / on Mar 1, 2012
• in Business
  Buttons for Brands Make LinkedIn Keyed-up
  'Follow Company' Button is the Brand Newest
  by lisasepiphany / on Feb 28, 2012

Latest blogosphere posts tagged “branding”

 

• Logo & Branding: Ideo Architekci

  
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  Design studio  Artentiko  has recently published images of their latest visual identity project commissioned by Wrocław based architectural studio Ideo Architekci . Based around a modular and dynamic grid based framework, modernistic typeface and a bright industrial colour palette, Artentiko’s solution ...
  20 hours ago

• Naughty Ad of Fastrack – Slap “don’t watch my T_ _ S”

  
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  Watch out boys, Watch it girls If you have some T_ _ S on your mind, but don’t know what to do about it, watch this video and find out where to go… Know someone who had an experience where their face turns red? Show them this funny video and watch them squirm! This stuff [...]
  20 hours ago

• Fastrack naughty TVC – Why the world moved on to Handbrakes

  
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  Fastrack naughty TVC – Why The World Moved On To Handbrakes is MUST WATCH commercial.
  20 hours ago

• Branding : Provo Bakery by Elyse Taylor

  
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  Just looking at this branding project for Provo Bakery is making me hungry. I love it, and the fun names of the products (doughtnut holes, hehe) are just the icing on the cake. You can check out more of Elyses work here .
  21 hours ago

• Struggling national carmaker faces a tough choice

  
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  Struggling national carmaker faces a tough choice   Proton was set up by the government in 1983 and started building cars two years later in association with Mitsubishi of Japan. It was a central part of the strategy laid out by Mahathir Mohamad, the prime minister at the time, to transform Malaysia into an ...
  21 hours ago

• New gizmos let tourists visit cities in freestyle

  
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  New gizmos let tourists visit cities in freestyle   At first, let us look at one example of how GPS is being used to provide new services to tourists. WHEN Melissa Mahan and her husband visited the Netherlands, they felt imprisoned by their tour bus. It forced them to see the city according to a ...
  21 hours ago

• Banks use new methods to creat rich profits

  
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  Banks use new methods to creat rich profits   Change, however, is on its way. Capital-markets activity is growing and, according to recent research from two prominent academics, there may even be flickers of interesting activity in unregulated and hitherto unwatched corners of China’s economy, where companies are ...
  21 hours ago

• Energy firm mergence triggers interest conflicts

  
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  Energy firm mergence triggers interest conflicts   The catalyst for the frenetic merger activity among European utilities is the run-up to full deregulation of the European Union’s energy market. For more than a decade the European Commission has been trying to enable energy producers and distributors to compete ...
  21 hours ago

• Trade retaliation may be counter-productive

  
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  Trade retaliation may be counter-productive   The EU’s trade-defence rules, which determine when it can impose anti-dumping, anti-subsidy and safeguard measures, were drawn up a decade ago. But they are beginning to show their age. Global supply chains have stretched round the world and many European companies have ...
  21 hours ago

• Some foreign entrepreneurs make a fortune in China

  
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  Some foreign entrepreneurs make a fortune in China   NO MATTER what you may be selling, your business in China would be enormous if the Chinese who are meant to buy your goods would only do so. This observation about the perils of doing business in China should be uppermost in the thoughts of every ...
  21 hours ago

• 6 Steps to Correcting Online Rumors About Your Brand

  
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  I often say that rumors, since based on untruths, do not qualify as a full-on crisis. However, what if the rumors are beginning to go viral and becoming so overpowering that nobody is listening to the facts you’re trying to release to prove their falsehood? Not only is this a stressful situation, but in this case, ...
  1 day ago

• The Importance of Brand Perception

  
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  Not for the first time, the setup for this post involves heralding the rise of social media and the opportunities it now presents. It’s fast-becoming a cliché, but that doesn’t mean it’s not true. Indeed, it rings no truer than when considering branding. Our latest eBook covers everything you need to know ...
  1 day ago

• Crap… what?

  
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  This made me do a double take at the supermarket. Crap choice of typeface I reckon! Related Posts: What does a typeface say? Social media the old way National minimum wage – a photo is worth… Yes I do design work. No I don’t use a Mac. Marketing dellusion vs real life
  1 day ago

• Six Questions: Russell Wallach

  
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  Six Questions: Russell Wallach
  1 day ago

• Definition of an Account Executive

  
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  “So Meredith, what do you do?” UGH. I hate this question when meeting new people. Not because I don’t love what I do, or I don’t like meeting new people, but because the answer –Account Executive – is not very self-explanatory.   Folks often think that I’m an accountant or a sales person, to which [...]
  1 day ago

• Red Bull Unveils Travis Pastrana Limited Edition Can

  
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  When you think of Red Bull, extreme sportsmen must come to your mind too. The two just don’t go one without the other. From a great number of proteges, Red Bull picked Travis Pastrana to depict on a new, limited edition can that will be distributed in the UK. Photo: psfk.com Travis is an all round daredevil ...
  1 day ago

• Rodales Best Life Making Comeback

  
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  It’s the season for reviving defunct brands. Health and fitness publisher Rodale is bringing back Best Life , the high-end men’s lifestyle magazine that it folded in 2009 , Adweek has learned. With well-rounded editorial and big-name contributors like David Mamet and Jay McInerney, Best Life was popular ...
  1 day ago

• Promotional Items As A Cheap Yet Effective Tool To Build Your Brand

  
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  Giving out promotional merchandise is a great way to build your brand. This assertion is not without merit, as a 2011 UK survey showed that this marketing strategy has a lower cost per impression compared to conventional marketing methodologies like advertising in print, or on radio and television. Despite its low ...
  1 day ago

• The Best Gary Vaynerchuk Interview so far!

  
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  Montreal, Oct 30, 09. Tamy talks business, social media and personal branding with Gary Vaynerchuk in a very fun interview, inspired by Gary’s passion for the New York Jets! www.tourisme-montreal.org
  1 day ago

• Video Transforms Advertising: Learn How at the Online Video Advertising Summit & Save with ReelSEO

  
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  Our friends over at VideoNuze are holding the Online Video Advertising Summit in New York on Tuesday, June 19.  If you would like to go, you should know that the Early Bird Discount expires this Friday at 6 PM Eastern .  Readers of this site can also get and additional 25% off  with the discount coupon code, ...
  1 day ago

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