Wind River's Android Platform Fuels Fragmentation Fire

Author: Leslie Grandy
Published: December 10, 2009 at 7:20 am
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Wind River announced this week the launch of its Android platform, which is intended to aid device manufacturers in the realization of custom Android solutions. The software is designed to extend the kernel through rich media enablers and improved power management, and relieve the application developer from the burden of integrating applications across many devices. The platform will be made available via open source.


Reaction to the news was mixed, but some Android developers are sharing a familiar refrain: "... this just represents one more step toward a dangerously fragmented Android universe."

The negative reaction seems to reflect a bias against the idea of an emerging middleware solution that could potentially provide a path to harmony across ODMs. Creating such an architectural layer, if broadly accepted by multiple, competing hardware manufacturers, could also simplify the path for developers to achieve deeper ROM integration across multiple UI-device combos.

 

The Wind River platform could also facilitate cross platform portability of Intel-based solutions, helping to bolster the company's profile as a viable option for low cost portable devices, regardless of the operating system. Industry analysts have suggested that Intel's current position as the power behind processor-hungry Windows computers creates a credibility gap for the company in the price sensitive consumer market for mobile devices.

Wind River claims to be the global leader in device software optimization (DSO) today, supporting many competing names in the consumer electronics market. And the company does have existing relationships with CE vendors to commercialize embedded Linux solutions today. In June of this year, Intel entered an agreement to acquire Wind River Systems Inc. Under the agreement, Intel acquired all outstanding Wind River common stock in July for $11.50 per share in cash, or approximately $884 million in the aggregate.

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Article Author: Leslie Grandy

Leslie Grandy is the VP of Product & Design at Gerson Lehrman Group. Grandy, who was named one of the 15 most influential women in social media by Technorati in the 2010 State of the Blogosphere report, served recently as Chief Marketing Officer for R2integrated. …

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