Study: Social Sharing Icons Motivate CTR
GetResponse last week released an infographic which encapsulates in images the participation of social sharing options and entices an opinion at least, on email marketing campaign effectiveness under the influence of social networking.
The study accounts for social media sharing through email using criteria from more than 2,200 million emails sent by GetResponse customers during 2011. This study compares the social sharing preferences of email marketers with the image and response these sites encourage, which may give the marketing a visual hook.
The study indicates that of the customers responsible for these emails, 18.3% provide social sharing buttons and, of that 18.3%, most (over 91%) use a Facebook share button. Twitter was used nearly half of the time (46%), and LinkedIn was a distant 3rd (8.5%).
The study also indicates that social sharing icons create interest with recipients, with 5.6% of emails sporting social sharing icons representing the percentage of recipients clicking through from the representative email. Only 2.6% of the emails which did not participate with social sharing websites as indicated by the emails created enough interest to motivate the viewer to click through.
The infographic created by GetResponse, the email campaign marketer for niche marketing online (self-proclaimed "SMB" specialists, and creators of distinctly flashy distribution materials, if this report is indicative of the types of campaigns they drive), is a visual prompt... as with the social icons it endorses, it encourages participation.
In addition to the catchy theme for the infographic, the study also explores year to year user and participation growth. As a comparison from 2010's marketing survey, this year's survey showed an increase in the number of emails that include at least one social sharing button.
"Our study makes it crystal clear that social sharing is a growing trend," said Simon Grabowski, Founder of GetResponse, adding, "With 3.1 billion email users worldwide and over 1 billion social media users, messages can gain incredible viral and word-of-mouth power, thanks to social media integration."
GetResponse, it would seem, gets response and then some.
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