Spotify To Announce Changes At Press Event
Spotify, the social networking platform created to bring your musical interests and tastes to your public image, today disclosed that they plan to announce a "new direction" for the company next Wednesday, November 30th, at an invitation-only press event in New York. The invitation promises to deliver information on the latest major development from Spotify delivered with the company's founder, Daniel Ek and other unverified "special guests" on the spot and in the spotlight.
Spotify launched its service in October 2008, and has been available in the US since July 2011, bringing its unique idea of publicly sharing your individual musical preferences on other networking platforms as well as with other users of its service by sharing and subscribing to playlists of other users and friends. Spotify, with over 2 million paying subscribers globally, gives its user-base the ability to commune with other like-minded music buffs. The service currently allows you to listen and sync your music across platforms, and to import files from other sources, as well as playing your music offline with the purchase of a premium subscription.
The company recently teamed up with Facebook to bring users of both services the ability to link their accounts and share all of a user's listening activity. While being a catalyst for marketing to new subscribers, one which helped to add an additional 250,000 listeners per day, this change also created privacy concerns for some of its users on Facebook, and the company has since provided an option to de-link their accounts as warranted.
Speculation surrounding the company's future offerings and potential changes to its services are plentiful in light of November 30th's scheduled event, since there is compeitition within the business of music storage services. Apple just announced its iTunes Match service earlier this month which gives its users the ability to back-up and store their iTunes library on the iCloud for a fee, and then of course, there's Google with their recent announcement that their new Google Music will offer cloud-based storage and a music store for the Android. According to PCMag today, Spotify might be planning to announce a strategy to compete with one or both.
The current climate for the company is that its service is accessible across platforms and user-friendly across networks, giving it greater social experience and making it, as they claim, "the soundtrack to your social life" ... the place to listen and be friends.
The question of the day is, what's next for Spotify?
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