Kelley Blue Book Car Buyer's App Preview
New York, New York - Hans Angermeier a new friend, and Managing Member of CarCareKiosk.com, attended a product preview on my behalf hosted by KBB. Here's his review of what he thinks is every car buyer's app.
I knocked back a few beers with Andy Lapin, Director of Enterprise Architecture of Kelley Blue Book (“KBB”) at the Aspen Social Club in Midtown Manhattan last night as he gave me a thorough test drive of KBB’s new iPhone app, which is expected to launch next week (it will be free). For the non-gearheads, KBB.com is the vanguard for providing new and used car values based on attributes including year, make, model, mileage and features – in short, it is a tool that no car buyer should leave home without… which, before this app, would be impossible to do unless you plan on carrying a laptop with an Aircard through a dealer’s lot (nerd alert!)
The app clearly demonstrates the advantages of in-house design with a clear first screen that captures the “iPhone within an iPhone” feel (think facebook or LinkedIn) that contain six clear icons allowing users to get prices, find a dealer and look at images of cars. The images are extremely high-quality and feature a 360 rotatable view of each vehicle – pure Godiva for the eyes and I love it! Since the images are pulled from KBB’s database, each vehicle features 40+ interior and exterior images – this feature alone sets it way above other apps in the sector. The best feature though, is the ability to pull up car values on the fly – think about it, you’re on the dealer’s lot, you’re looking at that 2006 BMW 330i that you had your heart set on and, here comes the salesman, straight from the ShamWow academy:
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