Facebook Now Has a New Subscribe Button
On December 7th, Joanna Shields, vice president and managing director of facebook EMEA announced that Facebook will introduce a new “Subscribe” button on a user’s profile. This was already available for pages since mid September, now it is available for user profiles too.
This subscribe button is available for user’s profiles. When a user clicks on “subscribe” all your public updates will be available to the user on his news feed, without you having to approve the request.
This does not mean that you have no control over who’s subscribing, you do have options to block subscribers. There is also no limit to the number of subscribers for the profiles.
Well, now while you create posts ensure that you select which are public posts and which are within closed loop. You will require to manage your public profile and friends within the same profile page.
The traditional “like” button allowed you to see some of the posts from the profile, however, this new subscribe button will make available all the public posts from the profile you subscribe to.
This is yet to be launched at some places, so if you are not seeing it on your pages, it will be there soon. Until then let us wait for the update to be rolled out to our profiles.
So, with the new subscription system introduced in Facebook since September, users are faces with a choice to either create a Facebook page or a profile. Well, there are no statistics that prove which works well for public figures, I would suggest try both (there are no negative effects after all.).
As we all know, with internet marketing, social media marketing and the like, it’s always a cycle of experiment – measure – improve and then experiment again. Great features coming our way, let’s use them to our benefit.
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