Demographic Advertising Targeting for 2010 Census
The federal government has been doing a pretty decent job in promoting the 2010 census. They have used a variety of on and offline marketing channels.
One of the more effective channels has been social media and specifically YouTube.
Check out this video that targets the Taiwanese population. According to the video, only 800 Taiwanese residents filled out the form — that's missing about 80 percent.
This video targets the Taiwanese demographic and they skillfully use a voice over of President Obama. Overall, this is meant to not only raise awareness about the census for this demographic, but to make a point that Taiwanese shouldn't be listed as "other" on the census form — a pretty powerful message.
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