Gary Numan Performs "Cars" With Cars
In this clever bit of marketing for DieHard automotive batteries, synth-pop pioneer Gary Numan performs his iconic single "Cars" with a bunch of cars. The vehicles appear wired (via DieHard battery) to a keyboard controller, allowing Numan to play the tuned car horns like a giant analog synthesizer. The connection to the product in question is a bit tenuous, but I'm not going to complain about a commercial this cool.
And just for reference (and because it's a damn good song) here's the original. The set design of the commercial is a nice little throwback to the 1979 video.
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