Old Spice: Killed it or Failed?
Loren Feldman of 1938media is a prolific blogger (and he'd hate that I just called him that). Regardless, he tells it like it is, which is very refreshing in an "industry" that is so buzzword heavy that you need a dictionary just to hold a conversation with one of those self-proclaimed "gurus."
In Feldman's latest video, he rips into the Old Spice video campaign.
Was it a success or was it a failure?
Good question, that no one seems to be able to answer.
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